I started working with a new client today – and I’m really excited about this business – Maine Mead Works creates a spirited elixer from the honey produced by Maine bees. There is a story to the process that involves history, geography and ecology. And there is a story surrounding the impact mead has had on the economies of far flung countries….just as it may have a beneficial economic impact closer to home. But the process – the technique, the science of creating mead…is only one of the stories in this business. It’s the one Ben Alexander, as the owner, may be most familiar with, but there are other stories he may want to weave into the telling – depending on the audience. We have set a goal for Ben to present at the Pecha Kucha night in February here in Portland….which story will he tell? And what hidden stories lurk – like undiscovered jewels – in your own business?